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ASOS and body image

Advertising has a powerful effect on how we see ourselves and how we think we should look. Women’s magazines in particular have a tremendous influence on body image, with researchers reporting that teenage girls rely heavily on them for information on fitness, beauty and fashion, valuing their advice nearly as highly as that of their peers. Recently, ASOS, a UK company has been praised for choosing not to photoshop stretch marks and acne scars from their models.

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Professionalism of rugby in New Zealand

The All Blacks perform the haka in the new jersey before the All Black v South Africa test match at Westpac Stadium, Wellington, NZ. 30 July 2011
Credit: Jo Caird/RugbyImages

With New Zealand in the throws of Lion fever and the Capital preparing for a massive economy injection from the touring fans this week, it’s worth considering how this all came to be. In 2005, Gerard John Martin submitted a fascinating thesis exploring professionalism in NZ rugby. While touching on the negative impact professionalism has had on grass roots rugby, he also considers the commodification of the All Blacks and the far reaching implications this has had.

It is quite a heavy read, but has strong links to AS 2.5 and AS 3.5. You can access the full thesis here.